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Cambria Quartz Countertops - Direct Response & Lead Generation Campaign
We used A/B copy testing, product benefit focused messaging, and clear CTAs to reach B2B & B2C audiences. These techniques dropped the average cost per order from $30 to $4. My Role: Strategy and Social Lead, Copywriter |
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Wilde Bicycle Co. Thought-Leadership Article for BikeHacks.Com
To promote their new All Terrain Bike, Wilde Bicycle Co. wanted an article in BikeHacks.com that established the brand as an innovator in the cycling space and ATBs as the new must-have style for avid bikers. My Role: Writer, Researcher |
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